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EXTERNAL
AGENCY
Public Relations for fashion and culture-driven brands
OUTSIDE THE MACHINE.
INSIDE THE CULTURE.
External Agency is a communications consultancy for brands with a strong point of view.
Founded by Edina Sultanik, the agency works at the intersection of fashion, culture, media, and commerce, helping brands build thoughtful visibility, emotional relevance, and long-term demand.
We approach communications less as publicity, and more as cultural positioning: shaping how a brand is seen, understood, and remembered over time.
We work with Fashion. Footwear. Lifestyle. Wellness.
For brands seeking lasting cultural relevance, not just visibility.
Ready To Go External?
edina@external-agency.com
917-972-7523
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